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Advanced Branding Boot Camp – Webcast June 15
Click Here to Register A webcast entitled Advanced Branding Boot Camp is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members...
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Brand Naming: A Critical Marketing Decision
An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or...
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Construction Brand Name Development – 4 Types of Names
Understanding the different types of names is essential to effective name development. Why? Because without this knowledge, there is a tendency to only consider certain types of names which, depending...
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Top 4 Reasons Your Construction Firm Should Use Social Media
Using social media for some brands and companies is a no brainer. It seems like almost every company in the United States and around the world has at least some sort of social media...
View ArticleThree Reasons to Use Branded Construction Workwear
There’s a certain image that people have when they think “construction worker.” Hard hat, steel-toed boots, tools of the trade (not to be confused with our book of the same name), and protective...
View ArticleCreate Your Best Construction “About” Page
Customers who view your “About” page spend 22.5% more than those who don’t. If they’re looking over your “About” page, it’s already a good sign, but you don’t want to lose them there. Use your “About”...
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